LUNA CRUENTA / L.C.
SAME MOON.
NEW FORMS.
Luna Cruenta is built around small numbered clothing chapters, recurring illustrated characters and access that grows with the customer.
“The red moon is the constant. Everything beneath it can change.”
The site deliberately stays light rather than becoming a black gothic storefront. Warm paper tones, black type and blood-red accents leave room for the artwork to carry the mood.
Each main collection contains ten pieces. LC001 introduces the living characters. LC002 changes them into Bonebound forms. The Archive records every chapter, while the Bloodline and First 100 system decide which hidden pieces a customer can access.